CAMPAIGN
Defending the
clean energy industry
A digital campaign of real-people’s stories told in many ways, sharing the benefits of clean energy industry to state and federal government representatives
BUSINESS IMPACTS
FROM THIS CREATIVE
Provided the opportunity to share 12 real-life stories from company partners across the U.S.
These pieces were used to target government representatives with stories from their region.
The 15s video ads had a more than an 80% video completion rate, and 93% with the target audiences.
Static ads had an average dwell time of over 8s on LinkedIn
The campaign drove nearly 20,000 viewers to the U.S. corporate website.
Web viewers had an average time spent on landing pages of over two minutes, more than double the KPI.
ART DIRECTION
My responsibilities: art direction, strategy, creative concept, photographer selection, direction for photo and video capture, agency briefing, photo selection, template design, creative reviews, quality check
Disclaimer: I work as a part of a creative team – I directed 5 different external production agencies simultaneously to complete the 200+ deliverables for the this campaign as fast and efficient as possible
