WHITEPAPER
Ørsted Americas’
2025 Action Report
This report pulled together impactful storytelling from different areas of the American business to show the full impact of Ørsted’s clean energy projects in the U.S.
BUSINESS IMPACTS
FROM THIS CREATIVE
The paper provided one document that showed the impact of Ørsted’s clean energy portfolio across the U.S.
I planned and created an internal rollout of report to activate employees to spread the messaging within with their audiences.
The social media promotional materials drove a 16% CTR on LinkedIn.
There was a 73% increase in web traffic to us.Ørsted.com during the promotion period.
I created an event kit to activate report at as experience for events and conferences.
My responsibilities: art direction, briefing external design agency, photo selection, social media content planning, social media design
Disclaimer: I work as a part of a creative team – I planned and art directed the content for this project, but only designed some of the deliverables. I oversaw our external agency in creating other pieces.
