INTERNAL BRANDING
U.S. Employee
Resource Groups
I took full ownership of this project, where I designed tiles that represented each employee resource group. The tiles could be used alone put together as patterns, which created the design system for all deliverables needed. Final deliverables were created for all employees to easily use from powerpoint slides, teams backgrounds, table top cards to promote events, and banner stands for office décor.
BUSINESS IMPACTS
FROM THIS CREATIVE
This project integrated the business’ diversity initiatives with the brand.
The materials drove increase in employee resource group recognition and participation.
The graphic system made it fast and efficient to promote employee resource group activities.
By making templates in powerpoint, I created deliverables that all employees could easily edit and share themselves.
ART DIRECTION & PROJECT MANAGEMENT
SLIDES TO PROMOTE EMPLOYEE RESOURCE GROUPS
PRESENTATION OF DESIGN OPTIONS
PHYSICAL PROMOTIONAL MATERIALS
My responsibilities: project planning, concept creation, project management, art direction, stakeholder management, graphic design, powerpoint template design
Disclaimer: I work as a part of a creative team – while I did a lot of this project myself I worked closely with internal comms and the employee resource group leads to plan out and share deliverables. My design intern helped me implement the design system I created across templates.
