CONTENT CREATION

Onshore community voices

For this content project we captured interviews, photography, and video to tell the stories of the impact of clean energy on people in rural communities. This project featured 12 landowners, community leaders, and business owners who told their stories of partnering with Ørsted.

BUSINESS IMPACTS
FROM THIS CREATIVE

These worked as a set of relatable assets that could be used to promote new project development in rural communities.

This library of imagery and quotes from real people positively impacted by clean energy gave employees the opportunity to share stories with stakeholders from corporate buyers to government officials.

The stories were shared internally to help feature the community work employees are proud of.

The ads had over 200k video impressions on LinkedIn.

  • Social media graphic with quote from landowner
  • Social media graphic with quote from local business owner
  • Social media graphic with quote from local business owner
  • Social media graphic with quote from local leader
  • Social media graphic with quote from local librarian
  • Social media graphic with quote from landowner
  • Social media graphic with quote from Texas conservationist
  • Social media graphic with quote from landowner
  • Social media graphic with quote from local leader
  • Social media graphic with quote from local business owner

My responsibilities: project art direction, direction for photo and video capture capture, photographer selection, photo selection, video review, color review, social media template design

Disclaimer: I work as a part of a creative team – I planned and art directed the content for this project in close collaboration with a project manager. I directed an external production agency on video storying telling.

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Brand storytelling with employee photos