Supply Chain & Manufacturing
Multimedia library:
brand library / art direction / photography / video
Where it started:
My VP wanted, to communicate more about our American supply chain.
My Pitch:
We can have stronger communication about supply chain and manufacturing in America if we have photos and footage to support it. I can partner with our suppliers to collect a variety of multimedia to visualize the industries and workers.
My art direction:
I built art direction focused on capturing imagery that would help with storytelling. I asked my photographer and videographer to:
Visualize the scale of the manufacturing
Capture the genuine character of the workers
Show the work involved
The photo library:
How the images were used in supply chain storytelling:
